Reasons Your Business Needs a Social Media Expert – Part 1.
From YMG – Digital Marketing Experts in Chelmsford, Essex.
You may think that posting content to your social media pages whenever you get time is enough. But this is not the case. In some cases, it can hinder the performance of your account.
First, your content must be regular. As this may be the first point of content between a potential customer and your business. And if the content is not regular, it can reflect badly on your business. Although it may not be the case for your business, it can come across as half-hearted. And if a lead sees your business as half-hearted, they’re unlikely to convert.
Second, if your content isn’t engaging, your audience won’t see you as a reputable figure in your industry. And if this is the case, they’re unlikely to trust you, your products, or your services.
So, what can you do?
You can hire a social media expert, often as part of a digital marketing agency.
Need convincing? Here are 8 reasons your business needs a social media expert. We’ve split these 8 reasons into 2 categories; Audience and Customers.
1. Content for Your Target Audience to Engage With.
You may be able to both manage your business and post regularly to your social media pages, but is your content engaging? If it isn’t, members of your audience are likely to ignore your content. Making your efforts worthless.
With a social media expert at the helm, your social media content will engage with your target audience far more. As they will know where to find them and what they respond better to. More engagement with your posts will build trust and increase your chances of conversion from a lead into a customer.
So, no more basic pictures and text posts from your account.
2. Increase your Reach.
The beauty of targeted ads on social media pages is that you can always find your target audience. No matter where they may be.
From age and interests to location and gender, social media ads can be targeted to the largest or smallest of margins. Because of this, no matter how specific or broad your target audience is, social media ads can reach them.
The more you understand about social media ads and how they work, the more likely you are to reach your target audience. Which, of course, a social media expert will understand how to harness.
To read more about understanding your target audience, click here.
3. Help You to Understand your Audience.
Tracking your posts and engagement will give you a better understanding of your target audience. What they react to, what they ignore, what their interests are, and a more.
But this is can be missed if you’re not sure what you’re looking for.
By analysing areas such as who your adverts reach and what content they contain, you’ll get a better understanding of your audience. From this, you can mould and shape your future ads and campaigns to be more effective and reach more people.
Of course, if you’re posting any old rubbish and hoping it’ll stick, these results won’t be accurate. Even if they are successful. Also, if you’re not checking how your posts are doing, you’ll lose out on this benefit.
A social media expert is more likely to spot trends and interests of your target audience. They can then reuse this for more effective content, without you even having to check your accounts.
4. Build a Rapport.
With effective content and a well-managed account, your audience will start to see you as a figurehead in your industry. This will build trust. Trust becomes conversions, which becomes loyalty, and finally becoming evangelists. Click here to read more about brand evangelists.
Effective posts to Facebook, Instagram, or any other social media site will build a rapport with your audience. A rapport between your business and your audience is critical to long-term success. This is where some businesses fail with their social media efforts. As they believe simply being present is enough to attract customers.
With trust and rapport, members of your audience are more likely to become recurring customers. They’re also more likely to recommend your business to like-minded people.
5. Targeting/Re-Targeting Ads.
With the ability to target and re-target your adverts, social media is one of the best platforms to advertise. Yet, once again, if you’re not familiar with how to create these, you miss out on this extremely useful feature.
Once your online advert has been exposed to a member of your target audience, your ad can be retargeted at them. Following them through social media platforms, this increases the chances of engagement.
This can be a tricky yet effective method of advertisement for your business. But managing these alongside your social media page and running a business can be a struggle. With targeting/re-targeting ads being as useful as they are, why not ensure their success by using an expert?
6. Customer Service.
By directing your audience to your social media pages, your accounts can act as a customer service platform.
Assuming your product or service is of the best quality, reviews will be mostly positive. This will also entice more customers to interact with your business and pages.
Interacting with customers, answering questions, running competitions and more. These are all ways to show via your social media pages that your business is customer-friendly and approachable. Having this approach will please your audience but can be time-consuming. It’s common that, when a business is of a reasonable size, that someone is employed to handle this role specifically.
This interactivity and sense of community will also increase trust and loyalty to your brand or business.
7. Build an Online Presence.
Basic accounts on most social media sites are free to create. At least the big 4 (Facebook, Instagram, Twitter and LinkedIn) all allow for free accounts as standard. Due to this, it’s a great place to focus your efforts if you have a very basic website or none at all.
Even if you have a top-of-the-range website, social media pages are a great place to build an online presence. Providing your content is engaging and interesting, you can regularly post to them with ease. Videos, photos and more can all be posted to these sites easily and effectively. Some of which can be indirectly related to your audience (depending on your campaign approach). As well as this, you can interact and talk to your target audience. Building an online presence and community.
This will serve you well as the first point of contact.
Some people’s first experience with your business will be your social media accounts. So, it’s important to make sure they’re active, engaging, interesting and relevant. This will show newcomers that you have a strong online presence and that you can be trusted. If your social media accounts post generic industry news and ignore comments and replies, people may assume your business is not approachable.
8. Find new customers.
This is by far one of the best features of having an expert organise your social media pages.
With the correct techniques, your social media accounts can and will find new customers for your business. Both directly through original content and indirectly with re-posting or sharing content.
Posts on Facebook, LinkedIn, Twitter and Instagram can work well as part of a lead generation campaign. Slight tweaks to the demographics of your targeted ads can expose your business to many new customers. With a reported number of over 3 billion active social media users, social media exists as one of the best ways for businesses to reach new customers.
But this, of course, will only be successful if both the post and your account are effective and engaging respectively.
Hopefully, this has given you some idea as to why your social media must be maintained by an expert. But these points 8 reasons only focus on 2 main areas. There are plenty more reasons why your business’s social media pages and content should be handled by an expert.
Keep an eye out for Reasons Your Business Needs a Social Media Expert – Part 2. Coming soon to YMG’s The Locker Room!
For more information about the digital marketing services, we offer, including social media management, click here.
YMG are a full-service digital marketing agency based in Chelmsford, Essex. We specialise in the sporting and fitness market. However, our elite sporting principles and services can be used to enhance any business.
YMG are the home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.