Category: Design and Imagery

5 Mistakes You’re Making that are Ruining Your Online Visibility.

People make honest mistakes every day. And, for the most part, they’re harmless. However, if you’re making certain mistakes with your business, it’ll cause your online visibility to fall. In turn, this makes your ideal audience less likely to find your website. This causes less traffic, and less business, which, is bad. So, in the …

Jargon Buster – Split Testing.

If you’re a regular reader of the Jargon Buster series, you’ll know what we’re about here. But, if you’re new to the series, let us give you the lowdown. Jargon Buster is all about making the complicated into something clear. As digital marketing terms can be either super simple, or over-complicated. We break them down …

5 Tips for a Stale Website.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Your website isn’t bad. It’d be good if we lived in the early 2000s. Which, of course, nearly 20 years later is not a good thing. So, it’s probably time you updated your website for something better. Surprisingly, doing this can be easier than you think. …

What Are Elite Sporting Principles?

From YMG – Digital Marketing Experts in Chelmsford, Essex. At YMG, we follow our principles to the letter. From providing advice to clients and supplying services we offer, to taking our lunch and toilet breaks, we follow them. …ok, so maybe not the last two points. But the principle of this matter concerning our principles …

A Guide to Web Design & Web Development.

From YMG – Digital Marketing Experts in Chelmsford, Essex. It’s difficult understanding the difference between web design and web development, right? Wrong. Because here’s an easy to follow guide on knowing the difference. After reading this, you won’t have any more awkward situations where you’re contacting a web designer to perform a web development role. …

Colour Theory: How to Pick the Perfect Colours for Your Brand.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as a business owner, you’re going to need to make an important decision about brand colours. To help guide you through the …

Fonts: A Beginner’s Guide to Fonts for Web Design and Branding.

From YMG – Digital Marketing Experts in Chelmsford, Essex. If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the style of the text. While it may seem like a small decision, it can make a big difference to the overall …

Customer Persona: Know Your Audience Inside Out.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to …

How to Improve Your Social Media Images.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Social networks today are all about visuals. Strong social media images can help you create brand recognition and loyalty among your followers. Some brands struggle to create fun and interesting content for their social media. But fear not. This handy guide can help you improve your …

24 Free Stock Photo Sites for Your Marketing Campaigns.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Digital marketing is all about visuals. Your customers and clients want to see beautiful, inspiring images all the time. But unless you’re a design genius, it can be hard to generate your own content. IStock and other “Royalty-Free” galleries charge a small fortune for images. You …