Category: Lead Generation

5 Mistakes You’re Making that are Ruining Your Online Visibility.

People make honest mistakes every day. And, for the most part, they’re harmless. However, if you’re making certain mistakes with your business, it’ll cause your online visibility to fall. In turn, this makes your ideal audience less likely to find your website. This causes less traffic, and less business, which, is bad. So, in the …

4 Ways to tell Your Business’s Social Media Account is Failing (and How to Fix It).

From YMG – Digital Marketing Experts in Chelmsford, Essex. Not everybody has the time to be an active social media user, especially business owners. But this doesn’t mean that business owners should neglect their social media accounts. But if you’re not savvy with how social media works, how can you tell if your business account …

How to Market & Advertise Your Business This Christmas… or Not.

From YMG – Digital Marketing Experts in Chelmsford, Essex. The holidays are coming. The holidays are c- oh, wait, they’ve gone. And you’ve missed a huge opportunity to market and advertise your business. Ok, so the holidays haven’t passed yet. But they come around so quickly that it’s easy to forget things. The earrings your …

Jargon Buster – Call to Action.

From YMG – Digital Marketing Experts in Chelmsford, Essex. So, how much do you know about the marketing term ‘call to action’? No, it’s not a when you phone a friend who lives in West London. That’d be a Call to Acton. Close, but no cigar. Like the neighbour’s cat that you fed once and …

Jargon Buster – Above the Fold/Below the Fold.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Wouldn’t it be great if you could catch the eye of your audience with a single line? When dealing with a digital marketing agency, they may throw around some words and phrases that you’ve not heard before. Or maybe you have, but you’re not certain what …

Reasons Your Business Needs a Social Media Expert – Part 2.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There are so many reasons that your business needs a social media expert, that it’s taken us two whole lists! To check out part one, click here.  In this list, we’re going to cover 5 more reasons you need a social media expert, split into 2 …

Customer signing up.

Jargon Buster – Leads.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Here on Jargon Buster, we’ve talked about many things. Lead generation, lead nurturing, and even landing pages. All of these involve leads for your business. But what exactly is a lead? We’ve talked about them a lot in previous posts, but have we ever gone in-depth …

Nurtured Plant

Jargon Buster – Lead Nurturing.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Here at YMG, we’re all about helping businesses reach new heights. The heights that hard-working business owners deserve. But sometimes, the terminology used within digital marketing can be complicated. This is why we created the Jargon Buster series. Well, that, and in the immortal words of …

Target Audience

Jargon Buster – Target Audience.

From YMG – Digital Marketing Experts in Chelmsford, Essex. By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to know about Target Audiences: What Is a Target Audience? There’s no hidden …

Jargon Buster – Landing Page.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Oh yes, it’s that time again. We’ve all been wanting a dose of Jargon Buster, and today we’ve got a good one! We’re talking landing pages. And no, landing pages aren’t the result of you throwing your forms out of your office window. Well, yes, they …