Category: SEO

5 Mistakes You’re Making that are Ruining Your Online Visibility.

People make honest mistakes every day. And, for the most part, they’re harmless. However, if you’re making certain mistakes with your business, it’ll cause your online visibility to fall. In turn, this makes your ideal audience less likely to find your website. This causes less traffic, and less business, which, is bad. So, in the …

Jargon Buster – Split Testing.

If you’re a regular reader of the Jargon Buster series, you’ll know what we’re about here. But, if you’re new to the series, let us give you the lowdown. Jargon Buster is all about making the complicated into something clear. As digital marketing terms can be either super simple, or over-complicated. We break them down …

Jargon Buster – Call to Action.

From YMG – Digital Marketing Experts in Chelmsford, Essex. So, how much do you know about the marketing term ‘call to action’? No, it’s not a when you phone a friend who lives in West London. That’d be a Call to Acton. Close, but no cigar. Like the neighbour’s cat that you fed once and …

Keyboard

Jargon Buster – Domain Authority.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, terms and phrases come and go. So, it’s easy to miss some if you’re not kept in the loop daily. So, whilst we’re on the topic of understanding terms and phrases, I’d like to bring up domain authority. Understanding the term domain authority …

Bounce Rate Plan

Jargon Buster – Bounce Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. You may be proud of the number of times you can jump up and down on a bouncy castle. Yet, this sadly is not a bounce rate. Well, to some degree, it is. But not the bounce rate we’ll be talking about today. In this latest …

Story Book

YMG’s Story so Far (A Tale of Sports and Digital Marketing).

From YMG – Digital Marketing Experts in Chelmsford, Essex. Everybody enjoys a good story, don’t they? From humble beginnings to soaring heights, with some twists and turns in the middle. So, we decided it was time to share our story with you. Starting from humble sporting beginnings. Making our way through the Olympic rings and …

Jargon Buster – Advertising Copy.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Guess who’s back. Back again. Louis is back. To talk about copy. Sadly, I’m not cool enough to rap. And even if I was, I don’t think I’d rap about advertising copy. Which is why I’ve decided to talk to you about copy in the best …

Content Marketing – What, Why, Who and Where?

From YMG – Digital Marketing Experts in Chelmsford, Essex. Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And if you’re reading this, salesman, please know that I don’t want or need double glazing for my house. …

The Good, the Bad, and the Ugly – 15 SEO Ranking Factors You Need to Know About.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Search Engine Optimisation is a tricky business. Knowing which techniques you should and shouldn’t use can be confusing. Google’s search engine algorithm alone has over 200 factors to it. So, which should you use? Well, we’ve decided to put together this helpful guide featuring some of …

Customer Persona: Know Your Audience Inside Out.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to …