People make honest mistakes every day. And, for the most part, they’re harmless. However, if you’re making certain mistakes with your business, it’ll cause your online visibility to fall. In turn, this makes your ideal audience less likely to find your website. This causes less traffic, and less business, which, is bad. So, in the …
If you’re a regular reader of the Jargon Buster series, you’ll know what we’re about here. But, if you’re new to the series, let us give you the lowdown. Jargon Buster is all about making the complicated into something clear. As digital marketing terms can be either super simple, or over-complicated. We break them down …
From YMG – Digital Marketing Experts in Chelmsford, Essex. So, how much do you know about the marketing term ‘call to action’? No, it’s not a when you phone a friend who lives in West London. That’d be a Call to Acton. Close, but no cigar. Like the neighbour’s cat that you fed once and …
From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, terms and phrases come and go. So, it’s easy to miss some if you’re not kept in the loop daily. So, whilst we’re on the topic of understanding terms and phrases, I’d like to bring up domain authority. Understanding the term domain authority …
From YMG – Digital Marketing Experts in Chelmsford, Essex. You may be proud of the number of times you can jump up and down on a bouncy castle. Yet, this sadly is not a bounce rate. Well, to some degree, it is. But not the bounce rate we’ll be talking about today. In this latest …
From YMG – Digital Marketing Experts in Chelmsford, Essex. Everybody enjoys a good story, don’t they? From humble beginnings to soaring heights, with some twists and turns in the middle. So, we decided it was time to share our story with you. Starting from humble sporting beginnings. Making our way through the Olympic rings and …
From YMG – Digital Marketing Experts in Chelmsford, Essex. Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And if you’re reading this, salesman, please know that I don’t want or need double glazing for my house. …
From YMG – Digital Marketing Experts in Chelmsford, Essex. Search Engine Optimisation is a tricky business. Knowing which techniques you should and shouldn’t use can be confusing. Google’s search engine algorithm alone has over 200 factors to it. So, which should you use? Well, we’ve decided to put together this helpful guide featuring some of …
From YMG – Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick. They can speak to them in a way that is relatable. They know how to …
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