Reasons Your Business Needs a Social Media Expert – Part 2.
From YMG – Digital Marketing Experts in Chelmsford, Essex.
There are so many reasons that your business needs a social media expert, that it’s taken us two whole lists! To check out part one, click here.
In this list, we’re going to cover 5 more reasons you need a social media expert, split into 2 categories; Technical and Other. The points in Other will focus on smaller or less obvious reasons that don’t fit into other categories. Whereas the reasons in the Technical section will focus on the, well, technical reasons.
So, without further ado, let’s continue our list!
1. Drive Traffic to your Website.
With optimised content, more engagement, and a bigger following on your social media accounts, you’re more likely to drive traffic to your website.
A social media expert will achieve all three of those targets. Their mastery and understanding of social media will engage with your target audience on a larger scale. Including links to relevant pages and parts of your website on engaging content will result in more of your audience clicking them.
The more traffic to your website, the more conversions you’re likely to see. Of course, your business needs to be appealing to the audience you’re targeting for this to happen.
Furthermore, a social media expert will ensure that your social media accounts reach your target audience. This means that when members of this audience click the links, they’re more likely to stick around. If you target the wrong audience, they may give your website a high bounce rate.
2. Boosts your SEO.
Social media experts will gain more followers to your accounts and more engagement with your posts. Believe it or not, an account with a large number of followers and high engagement will be noticed by search engines.
For this to be the most effective, you’ll need to have your social media accounts under the same name as your business. But, let’s be fair, why would you have them different?
Once your accounts have gained enough of a following, they will begin to penetrate the first page of search results for your company name. If your Facebook and Twitter accounts on the first page as well as your business will give you 3 of around 10 unpaid positions. This shows authority and means your target audience are more likely to trust your business.
Trust = conversions.
3. Stay Relevant/Refreshed.
With the internet presenting new trends and movements, it can be hard to stay on top.
With social media accounts, it becomes easier to stay up to date. With a social media expert, you’ve got no need to worry. They’ll ensure your accounts stay on the cutting edge of trends and continue to appeal to and engage with your target audience.
4. Promote Events.
Events such as sales, new store openings, and new product launches can all be promoted on social media sites. This isn’t something you need to do as a business, but it can help to inform your audience of such events. However, if you don’t invest properly in promoting events on them, they’re likely to achieve little if any success.
Social media experts will make these events exciting and appealing to your followers. In turn, they’re more likely to participate and invite their friends to also take part.
Successful events can drum up excitement and anticipation for following events and are a good way of earning brand evangelists. These people will share your event and invite their friends without you asking, exposing your business and events to more people.
So, again, businesses don’t need to create and maintain events. But, having a social media expert create and maintain events for your business can be extremely beneficial.
5. Saves Time/Don’t Spread Yourself Too Thin.
Running a business is time-consuming and difficult. So, it’s easy for business owners to disregard social media entirely.
For your business to succeed and reach new heights, your business needs a strong social media presence. But, to do this effectively, it will take some time. Time that you, potentially, don’t have. But guess who does? That’s right, a social media expert!
With a social media expert in charge of your accounts, you don’t have to worry about staying on top of your accounts. Depending on the service, they can manage as little or as much of your account as needed. Creating content, sourcing content, scheduling content, interacting with followers, and more. As many or as little of these services can be applied to your accounts, freeing up your time and allowing you to focus on other areas of your business.
Social media experts don’t have to be an individual. They can be part of a larger entity, or even as part of a digital marketing agency. The benefit of taking up the social media services of a digital marketing agency is that it can be combined for the best results. Combining a social media management service with a lead generation or SEO service will provide your business with incredible results.
Ultimately, in today’s modern market, businesses need to use social media in order to stand a chance of long-term success. Not only this, but the accounts need to be posting helpful, interesting, and useful content. But to create, maintain and produce content of a high standard on a regular basis can be challenging. Especially when you’re running a business of your own.
So, a social media expert is becoming increasingly more important over time. And it’s clear to see why more and more businesses are employing someone in this position either internally or externally.
If you’re looking to read more about social media management and how it can benefit your business, click here. To get in contact with an expert about the services we can offer your business, click here.
YMG are a full-service digital marketing agency based in Chelmsford, Essex. We specialise in the sporting and fitness market. However, our elite sporting principles and services can be used to enhance any business.
YMG are the home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.