Tag: jargon buster

Jargon Buster – Split Testing.

If you’re a regular reader of the Jargon Buster series, you’ll know what we’re about here. But, if you’re new to the series, let us give you the lowdown. Jargon Buster is all about making the complicated into something clear. As digital marketing terms can be either super simple, or over-complicated. We break them down …

Jargon Buster – Call to Action.

From YMG – Digital Marketing Experts in Chelmsford, Essex. So, how much do you know about the marketing term ‘call to action’? No, it’s not a when you phone a friend who lives in West London. That’d be a Call to Acton. Close, but no cigar. Like the neighbour’s cat that you fed once and …

Jargon Buster – Above the Fold/Below the Fold.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Wouldn’t it be great if you could catch the eye of your audience with a single line? When dealing with a digital marketing agency, they may throw around some words and phrases that you’ve not heard before. Or maybe you have, but you’re not certain what …

Jargon Buster – Engagement Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. There are so many words and phrases out there. How are we supposed to remember them all? Like ‘stone the crow’. Do you know what that means? It’s thought that this phrase is a term of expression. Used when someone was surprised. “I’m late for work? …

Keyboard

Jargon Buster – Domain Authority.

From YMG – Digital Marketing Experts in Chelmsford, Essex. In today’s world, terms and phrases come and go. So, it’s easy to miss some if you’re not kept in the loop daily. So, whilst we’re on the topic of understanding terms and phrases, I’d like to bring up domain authority. Understanding the term domain authority …

Jargon Buster – Paid & Organic Traffic.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Traffic is good. There, I said it. But no, I don’t mean road traffic. Of course, I’m talking about website traffic. The sort of traffic that can be converted into customers, clients, and brand evangelists. There are two main types of traffic – called paid traffic …

Clicking on a laptop.

Jargon Buster – Click-Through Rate.

From YMG – Digital Marketing Experts in Chelmsford, Essex. If we had a Jargon Buster action figure, it’d be inspired by the Turboman doll of 1996’s Jingle All the Way. He’d have a pull string on his back. And when you pull it, he’d say “It’s Jargon Buster time!”. Now, guess what time it is …

Customer signing up.

Jargon Buster – Leads.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Here on Jargon Buster, we’ve talked about many things. Lead generation, lead nurturing, and even landing pages. All of these involve leads for your business. But what exactly is a lead? We’ve talked about them a lot in previous posts, but have we ever gone in-depth …

Hashtag

Jargon Buster – Hashtags.

From YMG – Digital Marketing Experts in Chelmsford, Essex. No, they’re not just empty tic-tac-toe grids… These little beauties are one of the most important parts of modern social media. They may not seem hard to use, and to some extent that is true. But, to master them is an art. So, if we want …

Jargon Buster – Social Media Management.

From YMG – Digital Marketing Experts in Chelmsford, Essex. Defining what social media management is might not be that difficult after all. It’s quite simply management of your business’s social media activity. But if it’s not done correctly, it can result in hours of wasted time. We’re back with another edition of Jargon Buster and …